http://www.youtube.com/watch?v=soWwa_Xwy7U&eurl=http://www.state.ie/blog/spi
ke-jonze-directed-skate-video-trailer/
I wish I did not break so many damn bones staking as a teen. This Spike Jones trailer for the new Girl video is pretty amazing and seems to be an improvement from the Yeah Right video.
Tuesday, January 29, 2008
Wednesday, January 23, 2008
Elf Campaign: Ad Age
Yeah the elf campaign was cute, but jesus did they put up some impressive numbers.
Some Highlights:
MAKE IT PERSONAL
"Personalization drives purchase behavior and affinity," said Pete Blackshaw, exec VP of Nielsen Online Strategic Services. "The biggest insight is how companies can capitalize on this personalization aspect, especially the beauty-care industry."
DON'T DISCOUNT OLDER AUDIENCES
Hitwise Research Director Heather Dougherty said 40% of all visitors to ElfYourself were 55 or older. "You wouldn't expect viral marketing to really reach that demographic," Ms. Dougherty said. "It's a good lesson for marketers."
OFFER FUN
Bob Thacker, senior VP-marketing and advertising at OfficeMax, said the secret is respecting the consumer. "You are interrupting their life," he said. "All advertising is unwanted, so if you're going to crash the party, bring some champagne with you."
For the Full Article:
http://adage.com/digital/article?article_id=123226
Some Highlights:
MAKE IT PERSONAL
"Personalization drives purchase behavior and affinity," said Pete Blackshaw, exec VP of Nielsen Online Strategic Services. "The biggest insight is how companies can capitalize on this personalization aspect, especially the beauty-care industry."
DON'T DISCOUNT OLDER AUDIENCES
Hitwise Research Director Heather Dougherty said 40% of all visitors to ElfYourself were 55 or older. "You wouldn't expect viral marketing to really reach that demographic," Ms. Dougherty said. "It's a good lesson for marketers."
OFFER FUN
Bob Thacker, senior VP-marketing and advertising at OfficeMax, said the secret is respecting the consumer. "You are interrupting their life," he said. "All advertising is unwanted, so if you're going to crash the party, bring some champagne with you."
For the Full Article:
http://adage.com/digital/article?article_id=123226
Tuesday, January 22, 2008
TV needs Online
For a show to succeed in primetime these days it must have an online franchise that can serve as a way to include viewers and generate new media advertising revenue. The ny times looks at the downfall of NBC's Friday Night Lights in this article.
Wednesday, January 16, 2008
Subway
I love when people alter maps in any way. This is funny cause its true. They left out bay ridge and the upper west. My stop isnt even on this maps since Im hard.
Tuesday, January 8, 2008
Kennedy Show
Check out the work of my great friend Andrew Kennedy, along with some other RISD alumni in the coming weeks. But some great work before NYC is too expesnisve for artist to live in.
http://www.rhondaschallerchelsea.com/
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